Built from two worlds.

I grew up watching my mother prepare Qahwa the traditional way — green beans roasted slowly, cardamom ground fresh, poured from a Dallah with the kind of care that turns a drink into a ritual. That memory never left me, even after I crossed an ocean to build a career in Silicon Valley.

I spent 14 years in the heart of the world's most demanding hardware ecosystem. I started as a mechanical engineer, designing, testing, and manufacturing handheld devices — learning what it truly means to build something people trust with their daily lives. I did zero-gravity simulation research at NASA Ames Research Center during my final year at San Jose State University. I went through Stanford's entrepreneurship program. I managed manufacturing operations at scale. I built teams, supplier networks, and quality frameworks from the ground up.

Then came Apple.

From 2022 to 2025, I led hardware development programs for HomePod, Apple TV, and iPad accessories — products used by hundreds of millions of people. I managed budgets exceeding $150 million. I led teams of 70+ engineers across the US and Asia. I saw firsthand what the highest standard in consumer hardware looks like — the obsessive attention to tolerance, finish, and feel that makes a product feel inevitable rather than engineered.

Throughout all of it, I kept coming back to the same thought: the Dallah in my mother's kitchen deserved the same level of craft. Saudi Qahwa — one of the most culturally significant beverages in the world — had no modern expression worthy of its heritage.

That is why I founded Jood.

The name means "generosity" in Arabic — because Qahwa, at its core, is an act of giving. Jood is my attempt to take everything I learned in Silicon Valley and pour it into a product that honors where I come from. A machine built to Apple's standards. A capsule system that preserves the authentic flavors of Saudi coffee. A subscription model that makes the ritual effortless — so anyone, anywhere, can experience what I felt every time that Dallah was placed on the table.

"I want to build Jood the way Apple builds products — with the same precision, the same restraint, the same belief that the best technology disappears and leaves only the experience."

This is not a startup trying to disrupt coffee culture. This is a Saudi engineer, shaped by the world's best hardware schools, coming home to build something that was always missing.

Jood is that thing.